Coco De Mer Fragrance Co.
When Coco De Mer Fragrance Co. approached TreeHouse, they were preparing to bring an undiscovered treasure to the American market—a line of artisanal perfumes made in the Seychelles, previously unavailable outside the islands. Our job: build a North American presence for a brand steeped in mystery, sensuality, and botanical heritage.
This complex, multi-phase project began with months of research. Our team collaborated with the global and local marketing teams to conduct market analysis and local focus groups, seeking to understand how U.S. audiences would connect with the scent profiles, packaging, and story. The insights shaped every touchpoint that followed.
We developed a refined version of the brand identity for U.S. audiences, evolving the seal from the parent company and establishing a comprehensive brand guide to direct photography, tone, story, and editorial voice. This became a central resource for the PR team, who crafted immersive events and desksides that led to features in Forbes and Fragrantica.
Simultaneously, we built a multi-channel launch strategy. We designed a pre-launch website to gather early interest, which drove a successful sample campaign. Our email list grew quickly, giving us a strong base for the launch. Stacey directed a supplemental product shoot to fill key visual gaps, capturing reels and stills for both paid ads and social content. We also commissioned renowned botanical illustrator Katie O’Shea to bring a fine-art sensibility to the scent stories.
Paid ads and influencer marketing (led by our strategist Camilla) rolled out in sync with PR wins, creating a compelling funnel that gave customers the confidence to blind-buy a new luxury brand.
On May 1, the full ecommerce experience went live. Designed by TreeHouse, the site seamlessly weaves product, story, and art, inviting users into a world that’s both exotic and elevated.
We continue to support this growing brand as it expands its reach in the U.S. and beyond.
Credits
Creative Director: Stacey Clarke
Marketing Director: Geneva Bokowski
Writing & Content Strategy: Geneva Bokowski
Senior Designer: Loel Mitchel
Developer: Bryn Howlett
Paid Ads: Camila Wong
Photographer: Dan Mills
Illustrator: Katie O-Shea
Intern: Elishes Cavness
Huge props to Marcy Clark and Kahshanna Evans, the PR team in San Francisco and New York. And to Emily McCluskey for your incredible global perspective on fragrances.
